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™ formerly known as Viacreme™.
Only the name has changed.
The product is still the same.

Alura® is a patented, safe, clear viscous compound that contains ingredients that help keep the surface of the clitoris sensitive. When applied to a woman’s genital area, it penetrates the soft surface tissue and creates an exhilarating, “cool tingling” sensation. In some cases, the continual use of Alura® can result in greater intimate pleasure for women. Alura® is a natural, topical crème and is sold over-the-counter through the NHT Global network. And it has been evaluated by a laboratory, nurses, and other women, including physicians. Alura® is a 100% water soluble essence product which quickly moistens your skin and makes it feel fresh, alive and healthy. Use a sufficient amount of Alura® every morning and evening and massage into the skin. You will see optimum results if you use daily for 60 days. (Note: This product contains Menthol so be careful not to put around your eyes. And if you are pregnant, do not use this product).